Published on October 24th, 2014


This just in: A smartphone for senior citizens

Mitashi launches Play Senior Friend, a smartphone for senior citizens priced Rs 4,999 and addressing the age group’s basic needs.
by Manik Kakra | @Manik_K on Twitter

Mitashi has launched a new phone named the ‘Play Senior Friend’, which is aimed at senior citizens. The phone is equipped with an SOS button in case of an emergency to contact the user’s trusted contact quickly and coloured icons for those who can’t read small text.

The Play Senior Friend sports a 4-inch LCD IPS and has dual cameras for taking pictures and making video calls. It runs on Android 4.4 with Mitashi’s own custom skin for convenient usage by senior users.

“A detailed market research done by us suggested that the senior generation, while being largely technophobic, is also looking at their grandkids engaging actively on Android platform and definitely want to get into the bandwagon – all they need is a little push!” said Adnan Chara, Vice President (Gaming, Toys and Telecom) Mitashi Edutainment Pvt. Ltd. “Research also indicated that current generation smartphone users were guilt-conscious while using a high priced smartphone for themselves because their parents and grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind,” he added.

This phone is powered by a 1.2 GHz dual-core processor along with 512 MB of RAM. It has 4 GB of on-board storage, which can be expanded using a microSD card. There’s FM Radio, Bluetooth and microUSB for connectivity. The phone comes in a different kind of see-through packaging that allows you to look at the box’s contents before opening it. The phone has been priced at Rs 4,999.

What do you think of this device? Will it serve the purpose for senior citizens? Tell us in the comments section below.

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