Published on February 17th, 20142
Mumbai kickstarts India’s first senior citizens helpline
Silver Innings starts a referral helpline portal to provide information on all things that matter to senior citizens in Maharashtra.
by The Editors | firstname.lastname@example.org
It is fast becoming a cause of concern – a burgeoning elderly population in India and very little senior citizen-centric infrastructure. But there is hope yet, as senior citizens can now get access to a host of services through a unique helpline.
Launched in Mumbai on February 16, 2014, www.silverinningshelpline.com will provide comprehensive information to senior citizens and their family members. “It’s our way of creating a ‘super market website’ where elders can get information and get themselves connected to everything they need to lead a happy and contented life in their silver years,” says Sailesh Mishra, President of Silver Innings, which is working in the field of elder care since 2008.
Launched with information primarily aimed at Mumbai, Thane, Navi Mumbai and Pune, the helpline will carry contact information for emergency numbers, medical and fitness help, legal and financial assistance, special needs (such as support group bureaus) and social needs (such as clubs, tour operators, etc.)
The helpline is a joint effort between Sailesh, Ramaa Subramaniam, co-founder of Silver Innings and Dhanalaxmi Rao, Project Manager and experienced gerontologist. “We call upon elder products manufacturers and distributors, as also service providers to register with us to reach a target audience of 50+ years,” says Sailesh.
(Picture courtesy Sailesh Mishra, reecetenderheart.com)