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Published on December 2nd, 2014

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Live music, at a mall near you

A Kandivali-based mall has started a musical initiative where new artistes will get to perform for free for live audiences.
by The Editors | editor@themetrognome.in

Mumbai’s big malls are certainly laying the red carpet down for its patrons. After Phoenix Mall hosted an art walk in September, the city’s suburbs will now get a taste of live music every Friday.

Shoppers headed to Growel’s 101 Mall in Kandivali will now be treated to musical performances by singers and musicians every Friday, as part of the Mall’s ‘Fun Friday’ initiative. The initiative aims to provide a platform to budding artistes from Mumbai to showcase their talent. The first performances took place last week on November 28, when Sonu Kakkar and Siddharth Basrur.

The Mall’s ozone area is to be used for the purpose. Said Rajiv Bhatia, COO, Retail and Real Estate, Grauer & Weil (India), “We want to develop the Mall as the newest venue for fresh talent, especially from the neighbourhood. In a space-starved city like Mumbai, such an initiative is bound to get a hands-down support from people.” He added, “New artistes who are extremely talented still find it difficult to acquire venues since most of them charge exorbitant amounts. We wish to provide a stage to such artistes free of cost so that they can showcase their talent. The mall has robust footfalls, especially on weekends beginning Friday, which is what led to the genesis of the Fun Friday concept.

“Good footfalls will ensure that the artistes have a great audience. That will definitely be encouraging for them.” The management hopes that the initiative will be a double treat for shoppers, too, as they can listen to some of the best new music as they shop, eat or simply hang out at the mall.

(Pictures courtesy Growel’s 101 Mall)

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