Categories
Become

A business in weddings

Tarun Sarda came up with the unique idea of hosting exhibitions that allowed for the entire wedding shopping under one roof.
by The Editors | editor@themetrognome.in

India is currently witnessing a wave of start-ups, of all forms. Whether IT-based or home baking based, whether large or miniscule in scope, we’re seeing a start-up revolution like no other. Bolstered by the growth of technology and people’s fondness for transacting over the mobile phone, many start-ups are doing steady business.

Tarun Sarda..Tarun Sarda embarked on his start-up journey way back in 1992, when he started an agency that produced ad designs and catalogues, with a seed capita of Rs 5,000. In 1998, he helmed Vintage Publications that published Celebrating Vivaha and Timeless Jewels. The magazines were an instant hit, as were the concurrent road shows, which prompted him to launch the first Vivaha exhibition in 2003 in Delhi, followed by Timeless Jewels in 2004.

In 2002, he won the WYBA (World Young Business Achiever) award in Manila for Entrepreneurial Management where he first shared his vision for the Celebrating Vivaha exhibitions – he believed that weddings in India were recession-proof and forever growing. 2003 saw the launch of Celebrating Vivaha exhibitions in New Delhi and Mumbai.

The Vivaha Luxury Homes – a specialised exhibition on high-end interiors – followed soon after. The unparalleled growth of the wedding industry prompted Tarun to launch the Vivaha Pre-Wedding Solutions, an exhibition for back-end wedding service providers.

Today, Tarun Sarda is the man behind some of the most recognized and well attended exhibitions that take place in various parts of the country – Celebrating Vivaha, Timeless Jewels, Vivaha Luxury Homes, Vivaha Pre-Wedding Solutions and LIFE (the Lifestyle, Indulgence and Fashion Exposition). His business has now spread its wings in the international market with exhibitions in New Jersey and Dubai.

In an interview, Tarun explains how he started his business, the response that prompted him to expand the company, and his vision for the wedding industry.

How did you first hit upon the idea for the Vivaha exhibition?  It’s not an idea that would normally occur to anyone.

The idea of the exhibition came after seeing the positive response to the magazine. Seeing people react so positively to the magazine because it gave them wedding solutions, I thought, ‘Why not have a platform where people can shop for the entire wedding including venue, catering and other wedding related services under one roof?’ Since a wedding is such a happy occasion, why not make wedding shopping a happy affair as well, where people don’t have to go market to market or city to city struggling to look for the right product?

What was the response to your first exhibition?

Overwhelming, to say the least. We had a 3 km traffic jam outside Taj Palace hotel where the first show took place. People were buying in a frenzy. There came Celebrating Vivaha exhibitiona point when we even had to stop people from entering for almost half an hour till the rush inside the hall subsided a bit. In the initial years, the footfalls of 25,000 visitors (which were numbers unheard of in those days) redefined the exhibition market in the capital. In future years, the same happened in the main metropolises where similar visitor numbers made the exhibitions successful.

Which city or part of India has the most interested Indians?
Indians love to shop and weddings are occasions where they shop maximum (sic). So it is difficult to pin point any one particular city. But having said that, North India for sure has a distinct quality when we talk about shopping. They are impulsive buyers and buy without blinking an eye if they find something to their liking.

What are some of the points to remember when putting up a great exhibition?

A good wedding exhibition is one which has all categories related to the wedding segment. So instead of concentrating only on clothing and jewellery, one should see that there is everything one may need – from make-up artists to caterers, photographers, wedding planners, decorators, wedding venues and honeymoon destinations.

What are some of the points that will ruin an exhibition?

Lack of advertising. You may have the best brands exhibiting with you but till you don’t advertise to tell people you are putting up something unique, all your efforts are in vain.

What are clients looking for when they hire you?

Our clients look for a platform where they will be able to showcase and sell their products to their clients as well as the aspirational TG they work towards.

If somebody wishes to follow in your footsteps today, what advice would you give him/her?

Treat the exhibition seriously – don’t take it as a short term project where you sell booths and think your job is done. Your job is only done when you pull in the crowd which will make the exhibitors happy and pull in the exhibitors which will make the crowd happy.

(Pictures courtesy Tarun Sarda and everythingexperiential.com)

Categories
Kharcha paani

5 things to know before working in a start up

A job in a start-up company is often a rollercoaster ride. Know what you are getting into before taking the plunge.
by The Editors | editor@themetrognome.in

These days, several youngsters are opting to intern or even work part-time at start-ups for the work experience. After all, working in a start-up can prepare one for bigger responsibilities in a way nothing else can.

As training grounds go, start-ups can be a valuable space for grooming and shaping young talent to take on responsibility and different roles. But those who are initially daunted are people who join start-ups after working with traditional corporate set-ups, because the work culture challenges all the concepts they are familiar with.

Here are 5 things you should know before you work at a start-up:

1. The pay is low. You can’t expect to be paid as per industry standards because let’s face it, the company will take a while to match itself to industry standards. Besides, start-ups often cannot promise yearly increments, especially in the first two years of consolidating their own business.

For more experienced employees, it is a good idea to negotiate your pay package at the start itself because there will be few revisions at a later stage. Also, don’t expect a huge increment at the end of the year, especially if the company is doing steady business and is not drawing too much revenue.

2. You will work long hours. Any new business puts in long working hours to get ahead. Occasionally, you may have to even work on weekends, but you can put your foot down if you see this becoming a regular routine. Normally, the working hours even out as the days pass, but if you join the company before it officially launches, you are in for very long hours at the office, sometimes for months at a time.

“I interned with a web development company started by four engineers last year,” says Shreyasi Nakwe, a Mumbai-based media student. “I ran errands for them, made copies, typed out endless paperwork, and I was initially unable to cope with working 12-hour days. But I slowly began to understand their work and even enjoy it.”

Working for startups3. There may be no ‘structure’ to your work. Often, the organisation at start-ups is a more ‘horizontal’ one, with about five key employees and one (or more, if there are partners) bosses. Most companies don’t hire too many people to cut down on overheads. The negative here is that often, you might be required to perform several duties at once. A Mumbai based media management start-up two years ago started with just three employees – the owner and two managers. “For the first six months, the three of us would handle all the tasks ourselves – some days I was the CEO as well as the office boy,” laughs Pratesh Doshi, the owner of the business.

If you like to stick to only doing what your role expects of you, do reconsider your decision to work in a start-up, especially if it has very few people on the payroll, or else it might get frustrating for you.

4. You will grow faster. Since most start-ups have a fairly flat structure, with not many bosses to report to, your work is noticed faster and your growth is higher in less time. A small company size ensures that each individual member is being scrutinised closely and his or her efforts are noticed by top management quicker. Hence, it is possible to go from a junior position to a mid-level position fairly quickly, as compared to bigger workplaces.

You must be a team player. “Start-ups thrive on team spirit and team building,” says Rupam Gala, an HR professional who liaises with several start-ups in the country for personnel training purposes. “Employees have to remember that since the company is new, even the owner and CEO are fairly new to the game. In that sense, the entire team is on the journey together.” The company will expect you to pull more than your weight in the initial days of work, and if you have been hired at a senior position, you will be expected to take on a mentoring role. “Everyone has to gel with the team because the nature of the business can change drastically in a single day,” Rupam says.

(Pictures courtesy trak.ine27.co. Images are used for representational purpose only)

Categories
Event

Rural Maharashtra plays rugby in Mumbai

Maharashtra Mini Rugby 7s tourney kicks off today at Bombay Gymkhana grounds; 16 teams will compete for the top honours.
by The Editors | editor@themetrognome.in

Maharashtra Olympic Association (MOA) recently announced a month long celebration of Olympics starting from Olympic Day, June 23, 2015. As a part of this celebration, The Rugby Association of Maharashtra (RAM) is hosting the Maharashtra Mini Olympics Rugby 7s tournament for senior Men and Women at Bombay Gymkhana Grounds, CST, Mumbai on Saturday, June 27 and Sunday, June 28, 2015 between 10.00 amto 5.00 pm.

A total of 16 teams will battle for the honours in this championship. As per their ranking, only eight teams from each category qualified to participate in the Mini Olympic 2015 in Rugby 7s discipline. In the qualifiers, 23 teams from across the state competed in Ambarnath, Thane on May 8 to 9, 2015.

The qualified district teams for the Mini Olympic 2015 are, Men’s category – Pune, Mumbai, Mumbai Suburban, Nashik, Kolhapur, Gondia, Thane and Jalgaon. And in women’s category – Pune, Raigadh, Mumbai Suburban, Jalgaon, Gondia, Chandrapur, Thane and Nandurbar

Speaking on this occasion, Sandeep Mosamkar, Joint Secretary- RAM said, “Olympic month is an effort to encourage the sentiment of introducing sports in the lives of youth across the nation. Rugby has been instrumental in transforming the lives of youths across various parts of the State. “As a representing body that is passionate about developing the game of Rugby in India, RAM is delighted to be actively involved in the Olympic month celebrations by hosting the Mini Olympics Rugby 7s”.

He added, “There is no dearth of talent in rural Maharashtra. Youth from various regions displayed extreme passion and enthusiasm during Rugby qualifier matches held in Thane. We are confident that tomorrow’s championship will be the key to discover the potential of the next breed of national players from across the State.”

The Maharashtra State Rugby Team has brought laurels to the State by winning the Gold Medal on two consecutive occasions; the Rugby Sevens Event of the 33rd and 34th National Games of India held in Guwahati (2007) and Ranchi (2011) respectively. And have continued the momentum by winning Silver (Women) and Bronze (Men) Medals in the 35th National Games of India, held in Kerala (2015).

(Picture courtesy www.afternoondc.in. Image is a file picture)

Categories
Kharcha paani

Rs 9,000 cr for Mumbai’s coastal road?

A report studies the proposal to build a coastal road and reveals that it will dishouse hawkers, affect the beaches and ecology.
by Praja Foundation, Mumbai

The often repeated phrase of developing Mumbai into Shanghai, or for that matter, an International Financial Centre (IFC), has been a product of the imagination and aspiration of a lot of people, including citizens and planners, and recently by our Chief Minister, Shri. Devendra Fadnavis. No doubt such ideas and intentions to make Mumbai a world class city are appreciated, but the problem arises when the city is unable to provide even basic amenities such as good roads, affordable housing, mass transit etc.to its citizens, which makes the dream of IFC much more distant. Moreover, such aspirations of creating a world class city always miss out on the question of how to achieve it. The policies and steps to achieve the goal are always absent even in the articulations of the chief minister.

A proposed Western Coastal Road (WCR) (costing Rs 9,000 crore), which will join Nariman Point in the south to Malad-Kandivali areas in the North is expected to be completed in the next two years. The said road is planned to be used for high speed commuting as a part of the development process. It is evident from the proposal that just like the Bandra-Worli sea link this might also become a white elephant for the city from the point of view of the number of people using it.

Moreover, the cost of the project is so high that the amount can be better used for the development of some other means of Public Transport like Railways, Metros or BRTS etc., ensuring efficiency when one compared to the number of people using the present public transport system to Bandra-Worli Sea link. Thankfully, logic prevailed and the other proposed plans as part of the Western Freeway Sea Link Project, including Worli-Haji Ali,Bandra-Versova and Nariman Point-Haji Ali link were scrapped by the Government of Maharashtra. But why replace it with Coastal Road?

One should remember that investment begets investment. Investment in infrastructure inspires investment in construction and property development in the same vicinity. The Western edge of Mumbai is the worst place to encourage new development, because land areas will be scarce and of extremely high value. It will be the development that benefits the very rich and promotes their wellbeing, both for scenic residences and restaurants and fast car movement along the same prosperous Western edge. It will accentuate the divide between the very rich and vast majority of the city’s population, which can be dangerous for the city.

The experience in cities all over the world has been that magnifying the divide between rich and poor in the city is ultimately harmful to both. If we are planning for the growth of Mumbai then there is no doubt it must be eastwards onto the mainland where ample land is available, with a much stronger east-west connection from the Greater Mumbai Peninsula.

Read the entire report here. Read newspaper reports of the proposed coastal road here and here.

(Picture courtesy thehindu.com. The image is an artist’s impression of the proposed coastal road)

Categories
grey space

The old man on the bus

To stop elder abuse, we must stop indulging in it. A new column starts today, World Elder Abuse Awareness Day.
by Vrushali Lad | editor@themetrognome.in

Ae buddhhe, hatt na!” Everyone in the bus line turned to stare at the youth on the cycle, trying to get past an old man shuffling slowly to the front entrance of the bus. The man didn’t even hear the boy, intent as he was on catching the bus before it sped off. Or probably he had heard it a million times before – in our country, it is customary to address old people we don’t know as ‘buddhhas‘ or ‘buddhhis‘ – we also use these terms to address old people we don’t particularly like. Whatever the language, we find an equivalent term for ‘buddhha’ and use it with impunity.

This is where the rest of a bigger problem stems from. The derision we have for ‘oldies’ in society translates into everyday actions we don’t even think about before committing. We get impatient with senior citizens taking their time getting into the bus. We snort with ill-disguised contempt when the cashier at the supermarket has to repeat himself twice, loudly, to the old woman shopper who clearly has lost a lot of her hearing. We do not deign to explain ‘complex’ issues to our grandparents or old parents because ‘they will not understand anyway’. We feel ill-used when we have to give away a portion of our salaries every month to fund our retired parents’ homes.

Lend a handIn short, these old people give us several causes for complaint. Like that old man on the bus – whose big crime was that his old age had rendered him slow and incapable of quick movement.

I’m not even going to take the oft-repeated ‘Our parents did so much for us, we should repay them in their old age’ route, because it is so simplistic, it irritates me. It is also not about doing good for our elders because of the fear of karma – society tries to shame us when we behave badly towards our parents and elders with the caution, ‘Don’t forget, you are going to get old, too…’ At a broader level, the issue is not about whether we should behave ourselves in order to have a good old age for ourselves, or whether we should be grateful enough to be nice to our parents who did everything for us when we were little. It is simply about being considerate and kind.

Old age brings with it a million daily traumas – both physical and spiritual – but the most scarring one surely has to be the one that reminds the person every day, “You are useless…you can no longer work and contribute to the family, your ideas are outdated, you need to sit in a corner and think about the afterlife, your life is over…” I can’t think of another humiliation worse than being relegated to the ‘back benches’ at home – because you no longer earn a salary, you are no longer an important component in the family’s scheme of things. Your opinions are considered out of sync with the times, you are often talked at by your own children and grandchildren, and the physical problems you face – loss of hearing, loss of memory, loss of mobility – are often the subjects of many jokes in the family and neighbourhood.

And yet we take a moral high ground when we hear stories of other senior citizens being beaten or tortured in their homes, at the hands of their family members. We outrage on hearing accounts of an aged couple being disowned by their children because the parents refused to part with their property while they were still alive. We ‘Like’ and ‘Share’ photographs of abandoned senior citizens and comment on the pictures saying, ‘If you can’t take care of your parents, you should just die at birth’ or ‘How can society not have a conscience, yaar? Are we made of stone?’

And then most of us forget to call our mothers once a day, just to remind them they are in our thoughts and that we are safe (which is what they’re always worried about). We take our parents to the restaurant around the corner (where we often go) on their anniversary ‘to celebrate’ because we were too busy to plan a grand celebration. We cut their calls during a busy day and forget to call back. We yell at them to not disturb us when we are working or hanging out with friends. We forget to tell them important things in our lives. We ‘forget’ to pay their bills, knowing fully well they are too embarassed to remind us. Or we assume that they wouldn’t like to try out a new health club that we enrolled our kids and spouse in, because senior citizens are ‘too old’ to exercise or swim. Or when, in their brain-addled state, they shout at us and we shout back, instead of biting our tongue because they are not in their senses and they don’t mean to shout.

We are curt, impolite, rude and inconsiderate in a million different ways every day, all because we know somewhere in our hearts that ‘Whatever happens, my parents will always forgive me…’ I am guilty of all of these behaviours, unthinkingly and selfishly, and so are you. But it’s never too late. Today is World Elder Abuse Awareness Day, and we can start setting things right.

When we say ‘abuse’, it brings to mind images of beatings and verbal lashings – and many senior citizens undergo these on a daily basis around the world. But what about the silent abuse we mete out to our elders every day?

Abuse takes form in several ways, and it always starts with the small things. Let’s give our elders the respect and dignity that we expect the world to show us, and many things will begin to fall into place one by one. There’s no need for grand gestures – though those would be nice, too. I think it helps if we just keep in touch. Talk to them and listen. Laugh at the stories they tell even though you’ve heard them since childhood. If you believe in karma and all that jazz, may be your children will treat you well in your old age. At the very least, you’ll spend some really great times with an elder you know – and I find that they do have some really awesome stories to tell.

‘Grey Space’ is a weekly column on senior citizen issues. If you have an anecdote, or legal information, or anything you feel is useful to senior citizens, caregivers and the society at large, feel free to get it published in this space. Write to editor@themetrognome.in or on Facebook at www.facebook.com/Themetrognome.in and we will publish your account.

(Picture courtesy udaipurtimes.com, www.tapovan.org.in. Images are used for representational purpose only)

Categories
Eat

Review: Paratha Mantra

Love parathas? Want to taste some really succulent ones, with some strange combinations of ingredients? This paratha outlet’s for you.
by Ravi Shet

If you are one of those people trawling the length and breadth of Mumbai for some really awesome parathas, then Paratha Mantra is the right place to satiate your cravings. This vegetarian outlet situated near Kala Ghoda has unusual parathas on offer, such as Pizza Paratha, Pav Bhaji Paratha, Vada Pav Paratha, etc., along with some DIY options like Make Your Own Parathas and Diet Parathas. They’re trying to cater to various palates and needs, and that’s great.

Paratha_Paratha MantraAfter mulling over the menu for a while, I decided to order the Bhavnagari Paratha (Rs 191) which is served with raita and pickle. It was yummy, to say the least; the fusion of bhavnagari chivda with paratha was balanced flawlessly. All the parathas made in this outlet use wheat – no maida is used. Their Dal Makhani (Rs 262) was perfectly spiced, rich in taste and flavour, really worth trying out.

On the desserts front, their Chocolate Paratha (Rs 262) is a show-stealer, perfectly filled with chocolate stuffing and topped with chocolate sauce in circular rings. I thought it was worth every rupee spent. I highly recommend this dessert if you’re visiting this outlet.

The place has a good vibe and décor, with vivid lighting to catch the eye and friendly service to match the food. I’ve already decided what my next meal at this place will be: their famous Pizza Paratha (Rs 191). With Chocolate Paratha for dessert, of course.

Head to Navbharat House, 6/8 Burjorji Bharuch Marg, Military Square Lane, Fort. The Metrognome reviews restaurants anonymously and pays for its meals.

(Pictures courtesy Ravi Shet and Paratha Mantra)

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