Tag: Limca Book of Records

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Event

Seniors will laugh their way into the record books

Today, over 1,500 senior citizens in Borivali will attempt a new world record for laughter, to celebrate World Laughter Day.
by The Editors | editor@themetrognome.in

World Laughter Day was celebrated yesterday, May 4; it is observed on the first Sunday of every May. While we may have laughed (or not) yesterday, senior citizens in Borivali are geared up to celebrate the day with an ambitious goal – to set a new world record for laughter!

The Pushpa Maa Foundation, which runs a highly active Dada Dadi Park in Veer Savarkar Udyan in Borivli, will attempt to set a new world record for laughter – or laughter yoga, to be precise – this evening at the Udyan. There is every chance of the feat being recorded in the 2015 edition of the Limca Book of Records. The name of the feat is ‘Maximum numbers of senior citizens (age 60 and above) from a single organisation doing Laughter Yoga and laughing collectively.’

The Foundation has already received an email confirmation from the Limca Book of Records to attempt the record. Says Jimmy Dordi, part of the Park’s Managing Committee and Advisor, “We will have over 1,500 members of our Park congregating on Monday at 5 pm, to attempt the record. They will do Laughter Yoga continuously for 15 minutes for the record.”

However, the idea behind the endeavour is not merely to set a record, but also to stress on the importance of laughter in our daily lives. Says Sailesh Mishra of Silver Innings Foundation, which is the social media and PR partner for the event, “The record is actually aimed at building a global consciousness of health, happiness and world peace through laughter. In today’s stressful times, Laughter Yoga is a good solution to combat several diseases.”

The programme is supported by Dignity Foundation, Silver Innings Foundation, Inspired Bharat and Apex Hospital. The Metrognome is the online media partner for the event.

(Picture courtesy www.satyamevjayate.in. Image used is a file pic)

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Achieve

A record-making wall

Tata Housing’s ‘Mumbai Wallbook’ initiative makes it to Limca Book of Records for the lengthiest wall painting activity in Mumbai.
by The Editors | editor@themetrognome.in

Tata Housing Development Company Limited recently made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20, 2012. This first of its kind initiative was based on the theme ‘Design Your Dream City’ and it saw 556 artists coming together, on one platform, to design their dream for the city.  Over 15,000 Likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.

The huge success of ‘Mumbai Wallbook’ led Tata Housing to believe that such mass participation was rarely witnessed in the public fora in Mumbai, and motivated them to enter the activity in the Book of Records.

Hundreds of Mumbaikars registered for the ‘Mumbai Wallbook’ to redecorate the defaced city walls and illustrate them with graphic visualisations of their dream city. The depictions were quintessentially Mumbai in spirit. The paintings sent out strong social messages with themes of an ideal Mumbai, the increasing requirement of open green public space, anti-crime, anti-corruption, eco-awareness, non-violence, Bollywood frenzy and Lord Ganesha’s portrait beautifying the walls along the Tulsi Pipe Road in central Mumbai. The entire length of the two-kilometre painted wall extends over three suburban train stations and is an arterial link road to the city centre.

The success of the wallbook in Mumbai prompted Tata Housing to host a similar event in the national capital called the ‘Delhi WallBook’, which, the company claims, also did well. Nearly 500 artists participated at the Delhi event.

Commenting on the achievement, Rajeeb Dash, Head of Marketing at Tata Housing said, “It is an honour to be a part of the Limca Book of Records this year. Our ‘Mumbai Wallbook’ initiative was an engaging project with Mumbaikars giving them an opportunity to express their thoughts in their creative best and we were overwhelmed with the enthusiastic response from artists. The event resulted in an astonishing turnout of citizens who desire a better Mumbai and were ready to demonstrate their views through their artistic skills. This national recognition of our support for art and culture is encouraging, and this is truly reflective of our endeavour to inspire life through art. We plan to take The Wallbook initiative across to other cities of India as well.”

The Mumbai WallBook was a joint initiative between Tata Housing and Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting by maximum artists.

(Pictures courtesy Tata Housing)

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Event

Dombivali may create Guinness World Record today

Mumbai Pooram event will see a record 3,500 Kaikottikali dancers perform at Dombivali tonight for a shot at Guinness glory.
by The Editors | editor@themetrognome.in

Dombivali is all geared up for a massive dance show tonight – the KDMC Grounds will witness a historic 3,500 dancers, all of them from different parts of Mumbai and all of them originally from Kerala – where a massive but coordinated Kaikottikali dance performance will be put up on the first-day of a three-day annual cultural fest celebrating Kerala. The show might put the dancers and the event in the Guinness Book of World Records; officials from the organisation will be present to witness the performance for synchronisation and overall presentation.

Interestingly, all ages from years 13 and above are allowed to participate, so the group of dancers will be a motley mix of teenagers, mothers and even grandmothers.

The Metrognome spoke to a participant from Bhandup’s Usha Nagar, Madhuri Prathap (40), a Bharatnatyam dance teacher who, with nine of her students, will perform today. “A college friend of mine was one of the organisers for the event, and she told me to enter as many of my students as I could,” Madhuri said, adding that the call to participate for the event was made by two coordinators, who went to each Kerala samajam in Mumbai to stress on the fact that this time, the event could try for an entry into the Guinness Book of World Records. Interestingly, the feat has already been performed last year and has won an entry in the Limca Book of Records.

“Last Sunday we had a mega rehearsal at Dombivali, where at least 2,000 dancers turned up to practice. We are nervous but very excited to be a part of such a historic event,” Madhuri beamed. “It’s a dream come true to be a part of it.”

About the event

Modelled on the lines of Kerala’s ‘Thrissur Pooram’, Kerala’s most famous temple festival held every year, the Mumbai Pooram is celebrated as a three-day extravaganza with dance performances, laser shows, pyrotechnics, food festivals and exhibitions, among others. Mumbai Pooram is reportedly the biggest Kerala festival held outside that State.

The Kaikottikali is a group dance comprising girls and women dressed in traditional Kerala saris. The mega dance event is called the Dhathri Maha Kaikottikali and has been approved by the Guinness Book of World Records as a viable attempt at creating a record.

(Picture courtesy www.downvids.com)  

 

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