Categories
Trends

Seven Best Indian Cities to Live in 2021

If you’re planning a move to kickstart your higher studies or career in 2021, you must check our list first.
by Team Metrognome | editor@themetrognome.in

Whether you’re looking for cultural diversity, delectable cuisines, beautiful heritage sights or festivities and fun, India is the place for you. With its potpourri of people, life in the country can be colourful, vibrant, even stressful but never boring. Across its 29 states are some of the best cities in the world to live and work in. With robust infrastructure, world-class amenities, and sustainable development efforts, these mega-cities have become economic growth centres, offering some of the best employment opportunities and residence facilities in India. So, if you’re planning a cross-country move to kickstart your higher studies or career in 2021, look no further than our list. Counting backward, here are the 7 best cities to live in India:

7: Hyderabad

We love travelling to Hyderabad to gaze at its magnificent monuments and get a taste of the famous Biryani. But the city is also a great place to take up permanent residence. A densely populated metropolis with people bustling in and out of cafes, offices, and even temples, Hyderabad is fast turning into the New York of South India. The city has built its credentials as an IT hub. It also boasts top-class infrastructure for commerce, residence, education, transportation and more. Ever heard of a place where the residential and business areas are evenly distributed across the city to provide a hassle-free life with less congestion and traffic? That’s Hyderabad for you – a thoughtfully-planned place to live and work.

6: Kolkata

The ‘City of Joy’, Kolkata is a city that brings the British Raj alive with its Victorian-style architecture, trams and rich cultural heritage. If you’re planning to settle somewhere cost-effective or prioritise a modest lifestyle, let Kolkata be your choice. You will be astonished to see the historical monuments, lavish food, unique culture and amazing people. In this city, everything is available at a reasonable price – from garments to transportation, accommodation to food. If you’re an art lover or a history buff, this is the place for you. So, if you’re planning to have a refreshing life, head to Kolkata.

5: Chennai

The fourth-largest city in India, Chennai is home to many temples, churches and beaches. The roads are always bustling with activity, and the city’s nightlife is what most of us dream of – exciting, accessible yet comfortable. The city was also recognised as the 9th best cosmopolitan city in the world by Lonely Planet. Although Chennai is a humid city and the weather can be a bummer, one can always head out to its popular beaches and explore the coastline for some respite at the end of a hard-working day. With a robust business landscape (did you know the city is home to 1/3rd of India’s automobile manufacturing plants?), Chennai is making its mark as one of the best cities to live and work in India.

4: Pune

With top-notch educational and IT facilities, Pune is usually the youngster’s pick for where to live in India. The city has a variety of excellent restaurants, historical sites and funky nightlife spots where you can often find its denizens living the good life. Even the weather here is enviable – with summer temperatures that stay below 35°C (not too hot, when compared to Mumbai and Delhi) and the perfect amount of drizzle and rain, all year-long. Wherever you may go and live, Pune is likely to be the most nostalgic place for you.

3: New Delhi

From historical monuments to crowded shopping malls, from Mughal gardens to the Delhi University campus, the capital city has multiple facets to explore. And it’s these different shades that make New Delhi one of the best places to live and work in India. Although it can seem quite crowded, you don’t want to miss out on its world-class edifices and mouth-watering traditional Indian street food. This is one addictively sociable, dynamic and vivacious city that will absorb you into its layers and never really let you go. Also, for the record, Delhi has the second most efficient and accessible metro service in the world. Now if that doesn’t get you everywhere conveniently, what can?

2: Mumbai

We already know Mumbai as the ‘Land of Bollywood’ and the ‘Financial Capital of India’, so it’s hardly a surprise that the city is one of the best places to live in India. Despite the relatively high cost of living, slums and heavy traffic, the citizens of Mumbai enjoy some of the country’s best educational institutes, healthcare facilities and business opportunities. Its fun shopping and hangout spots, lively beaches and exciting nightlife draw thousands of people to its shores every year.

1: Bangalore

The dream city for most Indians, Bangalore will never cease to mesmerise you. Considered one of the best places to work, the city is home to many of the country’s leading IT companies and start-ups. Great entertainment and shopping options, an eclectic art and culture scene, delectable cuisine options and pleasant weather – Bangalore really has it all. As a metropolis, the cost of living in Bangalore can be higher when compared to other popular southern Indian cities like Chennai or Hyderabad, especially if you’re looking at traditional housing options. But as India’s own Silicon Valley, it’s one of the most sought-after cities in the country. So even the cost of living in Bangalore can be evened out when you consider professionally managed operators like Stanza Living who offer accommodation coupled with the best amenities (delicious meals, high-speed Wi-Fi, laundry, housekeeping, maintenance and 24/7 security) at the most reasonable rates, making Bangalore accessible to a variety of budgets.

There you have it. Attracting thousands of young migrants each year, these seven Indian cities are ideal for young students and professionals looking to learn, grow and develop into ambitious and enterprising individuals with aspirations to change the world. All these cities offer great opportunities and could give you the big break you’ve been waiting for. So, update your resumes and pack your bags. It’s time for new and exciting beginnings in some of the best cities of India.

(Picture courtesy img.traveltriangle.com/blog/wp-content/uploads/2017/12/shutterstock_702408349.jpg)

Categories
Kharcha paani

How to improve exports during COVID-19

Like every major disruption, COVID-19 is pushing the boundaries of reliance. We explain how to get your exports on track.
by Leo Shastri

The coronavirus pandemic is an unforeseen and unprecedented situation that has turned everything upside down. And like every major disruption, it is majorly pushing the boundaries of reliance.

Exporting is a vital source of economic growth for a country and small and medium enterprises account for a substantial amount of Indian exports. As the economy is slowly and steadily opening up, export companies need to start evaluating the whole scenario so that their products and services overseas grow faster and do better. Exporting in the COVID-19 era is not as difficult as you might think and there are many methods to improve and increase a business level of export sales.

It’s only the unknown that’s challenging, but you just have to go for it and do it. In any economy, new geographic markets offer businesses opportunities to create new revenue streams – and studies reveal businesses that export are more productive and employ more people. Expanding into international markets can seem daunting at this point of time so here’s a “how-to” which contains various tips and advice for reducing the risk and increasing the export opportunities.

How to improve export sales

1) Make exporting a part of your overall business strategy

Research is the key and our export strategy should be based on an assessment of your own position and research into promising opportunities. Forget the losses and start afresh. This time you need to think long term about how to reach new customers and finance your exports, as well as making sure you understand legal and tax issues.

2) Carefully assess each of the markets you are considering entering into

Expanding into new markets involves a great deal of market research in addition to targeting customers. When going into international markets, businesses need to be aware of different cultures. Clearly defining your market may seem like a simple step, but before you identify who you want to sell your product to you must understand their needs. You have to consider:

  • Demographics
  • Location
  • Common interests or needs of your target customers.
  • Market growth rates
  • Forecasted demand
  • Competitors
  • Potential barriers to entry

3) Visiting the country is a must when desk research is over

Be prepared to travel to know the scenario of the country in the post-COVID-19 era. Working with affiliates, partners, distributors, licensees or agents can help you get established in a new market. A great way to develop export sales overseas is to find partners by being there, in the marketplace and at a trade fair.

  • Talk to people buying similar products
  • Go and buy a similar product yourself
  • Go to trade fairs and seminars and talk to potential customers.
  • Learn local customs.
  • Overcoming issues such as cultural differences, language and health and safety regulations, levels of formality & business etiquette can help deliver vast improvement to your export sales.

4) Communicate with relevant shareholders

Clear, transparent and timely communications are necessary when creating a platform to reshape the business and to secure ongoing support from customers, employees, suppliers, creditors, investors and regulatory authorities.

5) Maximize the use of government support policies

There have been a plethora of policies that have been announced by the Governments in their respective countries. In China, central and local governments have released several financial, social insurance and tax-related policies to support companies. This includes the China Securities Regulatory Commission’s (CSRC) interim policy on listed companies refinancing. Recently the US, UK and many other developed nations have announced amendments to tax and financing policies.

The writer is Director – Operations & Strategy, Usha Exim Private Limited.

(Featured image courtesy fureurope.eu)

Categories
Deal with it

Resolution for Diwali: Stop preparing for imaginary guests

We have so many items stashed away for ‘when guests will come’ that we have forgotten to enjoy our own possessions.
Pooja Birwatkarby Dr Pooja Birwatkar

The pre Diwali mood has already set in all over the city. Everyone is busy sprucing up their homes, cleaning out their wardrobes, throwing out broken items and washing their curtains.

Cleaning is therapeutic for many of us. It is an amusing activity that makes us see how much stuff we have hoarded all year, how many items we had misplaced and overlooked. Diwali cleaning is especially disturbing to those who are compulsive hoarders. Most of us cannot resist sales and bargains, where we buy things in bulk and never even use them.

We also have a strange habit of buying things and then packing them away for ‘future use’. Be it beautiful crockery, bed sheets, towels, carpets, glassware, perfumes, silverware…we don’t use them, but preserve them. Rooted deep in our psyche is the philosophy that all expensive items must be used only for special occasions, when guests arrive. This means that we wait our entire lives for ‘important guests’ to arrive and give us the chance to use our cherished possessions. In the meantime, we sleep on ragged linen, eat in old plates, drink juice in steel containers and use threadbare towels…despite all the excellent stuff we have hidden away, unused.

Then Diwali comes and we realise that our expensive leather bags have wrinkled away, we are too large to fit into that costly dress, mould has gotten into the bedsheets we bought. Life has passed us by while we waited for people to show up.

Our desire to show off to our guests stops us from living for ourselves. We spend all our lives working hard – what stops us from enjoying the fruit of our labour? We base our entire lives on how people will perceive us, and so our material possessions define our reality. If you think about it, our houses in Mumbai are not even large enough to accommodate guests. The guests themselves are too busy to notice that they are wiping their faces on expensive towels or sleeping on silk sheets.

This Diwali, let’s pledge to use all the things we have stacked away. Give away the things that you have not used for over six months. The next time your child wants juice, unpack that beautiful glass tumbler. If you want, unwrap those new sheets when you make your bed today.

Let’s celebrate Diwali for ourselves first.

(Picture courtesy blog.at-home.co.in. Image is used for representational purpose only)

Categories
Hum log

The man who wants to make volunteering sexy

Shalabh Sahai, co-founder and director of iVolunteer, talks about starting the country’s first volunteer service enterprise and taking it places.
by The Editors | editor@themetrognome.in

For a country long grappling with a range of issues – from dire poverty to lack of water  and public toilets – it is astonishing to note that we have not yet given a serious thought to a basic idea: Helping with time and skill.

Today, NGOs work for the betterment of society in various parts of the country, and several Indians wish to help out many development projects. How to help is the key question, and many of us take the middle ground by donating money towards social causes. But what about actual, on-ground help?

This question led to the creation of iVolunteer, a platform that engages and connects skilled and passionate volunteers with the right social causes in India and abroad. Co-founded by Shalabh Sahai (39), iVolunteer today partners over 300 NGOs and several corporates, and is best known for its innovative models like Whiteboard, GYAN and Impact Projects suited to the skill-based volunteering context in India.

We spoke to Shalabh about starting iVolunteer and what people are actually signing up for when they take up volunteering for social causes. Excerpts from the interview:

Tell us about starting iVolunteer. Why did you feel the need for it?

iVolunteerI completed my MBA studies in Rural Management from IRMA, Gujarat, and constantly noticed that what was taught in management schools was very different from what actually happened on-ground. It was like we existed in two Indias, with nothing to reconcile the two. This was in 2000, when NGOs were working in silo, and when we founded iVolunteer at this time, we felt the need to break this pattern. Every social cause needs dedicated volunteers, change cannot happen with just NGO work on the ground.

Many people donate money to social causes, but this is an impersonal contribution. Volunteering involves donating one’s time and skill and is more personal. iVolunteer was started with the idea of matching passionate people’s skills and time with a suitable cause.

What were the initial days of starting iVolunteer like?

In a year of starting, we realised that there were many takers for the idea but not many on-ground conversions. The newer generation does not have a history of working with non-profits, so there was a big disconnect. We realised that we would have to handhold both the volunteers and the NGOs initially.

This was a time when the Internet was being accessed mostly from office, so we had a lot of working professionals making inquiries. There was a lot of skill and passion coming to the table, but these were people who didn’t have too much time to spare. We devised a training module to orient new volunteers.

Which causes are people most interested in?

Education and children. In Mumbai, there were many inquiries for children’s education. People expressed a desire to teach for 2 or 3 hours on a Saturday. But we ask each potential volunteer: are you actually willing to volunteer your time every Saturday? What about social commitments? Many people rethink their initial plan after a while. But there are many others who volunteer their skills. When working with an NGO that works with children, for example, we had a volunteer with an IT background develop an app that helps track counsellor attendance. Or another could help with administrative work. There are many areas in volunteering, you just have to pick the one that matches your skill and passion.

Why would anyone go through iVolunteer when looking for volunteers?

Because we match volunteer interests to community needs and we help strategise the volunteering effort. We are able to align volunteers across geographies, skills and time availability. This saves time and cost for corporates and NGOs looking for dedicated volunteers.

Where is iVolunteer currently?

After 14 years, we have now devised different models of volunteering – short term, long term and overseas. iVolunteer sends about 40 to 50 Indian volunteers volunteer overseasevery year to such areas as Nigeria, Mongolia, East Timor, South Africa…they work in the areas of health, HIV/AIDS, NGO management, education, etc. for a little over 1 year. Over 300 Indians have already been a part of this activity.

Then we have India Fellow, a youth social leadership programme. People under 28 years of age work for 13 months in development projects in a rural or urban setting that takes them away from home. This helps them learn about society in a different context.

We also started JobsForGood, which is a platform to get full time talent in the development world.

Why did you start iVolunteer Awards?

Over 14 years of building connections in the country made us realise that nobody recognises the value of volunteering. Even when people like you and I volunteer, we do it secretly because we feel shy talking about it. This mindset needs to change – we must bring volunteering out in the open and celebrate its spirit. The iVolunteer Awards are a way of recognising excellence and best practices in volunteering today, so that a roadmap can be created and others will be inspired as well.

My aim is to make volunteering sexy, because it won’t sell till then. We need to wake up and realise how important volunteering one’s skills and time is to our development story.

 

Categories
Trends

Platinum is every Indian woman’s first choice

Survey conducted across seven metros in India finds that Indian women, especially young ones, prefer platinum jewellery over all others.
by The Editors | editor@themetrognome.in

Women and jewellery share an irreplaceable bond, and more so, when it is platinum jewellery in question.

Moreover, young women today are displaying an increased affinity for jewellery, as indicated by a recent Platinum Guild International research conducted across seven metros in India. Over 250 women were studied to understand the Indian jewellery market and gain further insight on the category.

The result? Platinum appeals to the younger audience between 18 to 35 years, across SEC B+, A, A+, single, engaged, married or living in a metro or mini metro.

Target audience and understanding

The survey was conducted amongst a mini focus group that included women, broadly three different age group at diverse life stages. Each group provided different experiences and the varied interactions reflected in the attitude towards jewellery. Almost all women surveyed felt that ‘jewellery is a woman’s adornment’ and that the practise of including jewellery as a part of your ensemble evolves with the natural progression of life.

Platinum Jewellery Attitude to jewellery and purchase drivers for platinum

Young unmarried women (16 to 24 years) pursue modernity and express a strong sense of self-identity. They acquire precious jewellery as gifts from parents, grandparents or other members of the family. The occasions to receive jewellery are personal milestones like the 18th birthday, completing school education, college graduation and getting the first job. The younger audience is also more educated, Internet savvy and aware of international trends, seeking options in jewellery metals and designs and willing to try out newer looks and experiment with styles. Design is one of the key criteria of evaluation, as is quality.

Platinum has high affinity for this demographic as it represents her ‘modern’ values. The research states, ‘They see platinum as premium, upper class and exclusive and they consider themselves as ahead of the curve when choosing platinum. The metal is perceived as high quality, modern and very premium. The designs in platinum jewellery too are minimal and understated which appeal to her.’

Young married women (25 to 35 years) aspire to showcase modernity in lifestyle and thinking. They participate in financial decisions to prove their ability to manage the household. ‘While the young married woman has acquired heavy jewellery at her wedding and hence is looking out for delicate designs across social occasions like kitty party, husband’s office party, small family get together to prove her modernity. This was extensively visible amongst women in Delhi. The perceptions of jewellery being an expression of love and commitment is prominent in Chennai, the consumer trend in Ahmedabad is evidently driven by its exemplification of a self-assured modern woman,’ the report states.

Platinum is seen as a symbol of everlasting love amongst young couples. The consumer mind-set strongly complies that jewellery is an establishing factor of social status and platinum is seen as metal for discerning and true upper class. They aspire for platinum and diamond, light jewellery with modern designs. She perceives platinum as premium, exclusive, modern and international, making her stand out and differentiated from her peers. Platinum love bands, rings or light jewellery is very popular.

The behaviour further evolves amongst older married women (35 to 40 years) as jewellery is now associated as a mark of economic stability for the present and future. In Kolkata, jewellery is acquired and acknowledged as a highly desired asset with a twofold benefit of safeguarding the future of children and self, whereas in Delhi it satisfies the need of attention and approval while one focusses on exhibiting status and confidence. Modernity was the key element to platinum appeal across age groups including this group.

Vaishali Banerjee, Country Manager India, Platinum Guild International said, “As per the survey results, 85 per cent of platinum consumers are in the age group of 15 to 30 years. Today, the young Platinum Jewellery (2)India wants platinum as it is considered a metal that speaks the modern language with its contemporary design form enabling an emotion of pride to the wearer, is established as a symbol of the deepest relationships and is exclusive, unique and expensive which denotes status. Platinum is also perceived as an expression of love, intimacy and commitment; reinforcing the consumer demand for platinum love bands, a footfall driving category that grew at +35 per cent last year. We have also witnessed a growing trend of young brides taking to platinum for their trousseau across key markets in India.”

Commenting on the favourable consumer trends for platinum jewellery in India, Suvankar Sen, Director, Senco Gold Jewellery said, “The strong appeal amongst customers for the white metal -platinum is on an upward trend as today people are seeking new designs and platinum offers exclusivity, while maintaining a perfect balance between modern and traditional. The platinum love bands category positioned as an ultimate choice to celebrate love and special occasions has grown significantly last year by 42 per cent. Its strategy is at par with the consumer demand and the sales figures are proof of the progressive growth witnessed in the 2013 and will continue this season as well.”

 

Categories
Learn

The perils of water mismanagement

A TERI analysis on the state of the world’s current water mismanagement paints a scary picture for the world’s future.
by Girija K Bharat | TERI Feature Service

By 2030, about 47 per cent of the world’s population will live in highly water-stressed areas. The only way to reverse this trend is to invest in environmental infrastructure and effective management of water to bring relief to millions afflicted by poverty, hunger and disease.

More than 700 million people in 43 countries across the world live in water-stressed conditions with the Middle East being the world’s most water-stressed region, having an average annual availability of only 1200 m3 per person. By 2030, about 47 per cent of the world’s population is expected to dwell in areas that will be highly water-stressed (per capita water availability less than 1700 m3). Around 60-90 million hectares in Africa will be under arid and semi-arid climatic regime and this will have serious implications on food and water security in the region.

Water mismanagementThe water resource endowment and distribution across the world vary spatially and temporally. The problem of inequitable resource endowment has implications for water security. The variations in intra and inter-regional vulnerabilities are by virtue of their geographical locations, whereby runoff is projected to increase in high latitudes and wet tropics (like in China, Finland, high latitudes and large parts of USA) and decrease in the mid-latitudes and some parts of the dry tropics (parts of West Africa, Middle East, Southern Europe and Southern South America and Central America). Ironically, nearly two-thirds of the world’s population resides in areas receiving only one-quarter of the world’s total annual rainfall. In these circumstances, sustainability of water resources is of paramount importance.

Water scarcity impacting poverty

Water scarcity, unclean water and lack of sanitation affect the poor people all over the world. One in five people in the developing world lack access to clean drinking water (a suggested minimum of 20 liters per day), while average water use in Europe and the US ranges between 200 and 600 litres/day. A number of studies including the report by the United Nations Development Programme have revealed that people living in slums in developing countries pay between 5 to 10 times more per unit of water than do people with access to piped water (UNDP, 2006). Over 1 billion people suffer from diseases due to lack of safe water, and are consequently less productive than they would be. The poor spend a huge amount of time fetching water, the opportunity cost of which they hardly realize. The desperate situation of the poor, therefore, exacts a toll on the economy as well as on their environment and its ecosystem.

For poor people, water scarcity is not only about droughts or rivers running dry, it is about guaranteeing the safe access they need to sustain their lives and secure livelihoods. For the poor, scarcity is about how institutions function and how transparency and equity are guaranteed in decisions affecting their lives. It is about choices on infrastructure development and the way they are managed. In many places throughout the world, organizations struggle to distribute resources equitably.

While access to safe water and sanitation have been recognized as priority targets through the Millennium Development Goals (MDGs) and the Johannesburg plan of action of the World Summit on Sustainable Development (WSSD), there is increasing recognition that this is not enough. Millions of people rely on water for their daily income or food production. Farmers, small rural enterprises, herders and fishing communities – all need water to secure their livelihoods. However, as resources become scarce, an increasing number of them see their sources of income disappearing. Silently and progressively, the number of water losers is increasing – at the tail end of the irrigation canal, downstream of a new dam, or as a result of excessive groundwater drawdown.

Along with the UN’s MDGs for ending poverty, eradicating hunger, achieving universal primary education, improving health, and restoring a healthy environment, the Millennium Ecosystem Assessment examines the consequences of ecosystem change for human well-being, and analyses options for conserving ecosystems while enhancing their contributions to human society. Environmental degradation is a major barrier to sustainable development and to the achievement of the MDGs. More than 70 per cent of the 1.1 billion poor people surviving on less than US $1 per day live in rural areas, where they are directly dependent on ecosystem services.’ Investing in environmental assets and the management of those assets can help achieve national goals, bringing relief to millions of people from poverty, hunger and disease.

In large parts of the developing world, irrigation remains the backbone of rural economies. However, smallholder farmers make up the majority of the world’s rural poor, and they often occupy marginal land and depend mainly on rainfall for production. They are highly sensitive to many changes – such as droughts, floods – and also on shifts in market prices. Investment in water infrastructure, in both its physical and natural assets, can be a driver of growth and the key to poverty reduction.

The waters ahead!

Poverty reduction and economic growth can be sustained only if natural resources are managed on a sustainable basis. Greening rural development can stimulate rural economies, Water shortagecreate jobs and help maintain critical ecosystem services and strengthen climate resilience of the rural poor. Conversely, environmental challenges can limit the attainment of development goals. As the economy grows rapidly, it will meet the constraint of natural resources and will have to exploit them in a sustainable manner for growth to persist.

The governments in many of the developing countries are developing schemes to deliver green results and contribute to the goal of ‘faster, sustainable and more inclusive growth. As the UN Secretary General’s High Level Panel on Sustainability notes, there exists tremendous opportunity for a dramatic improvement in the lives of the rural poor, even while they move towards more sustainable production models. Resource users will need access to assets, technology and markets. Success will depend on initiatives with capacity to effectively coordinate efforts and cooperation in water resource use. This will not only help overcome the constraints posed by environmental degradation, but utilise environmental resources as an opportunity to spur growth and poverty reduction.

(Pictures courtesy blogs.wsj.com, balaramranasingh.blogspot.com, www.indiawaterportal.org)

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