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Mumbai drivers do not let ambulances pass

Nanavati Hospital’s recently conducted mock ambulance drive finds continued apathy from the city’s road traffic towards ambulances rushing patients to hospitals.
by The Editors | editor@themetrognome.in

The chances of a patient’s survival after a traumatic injury is directly related to how fast (s)he receives emergency care, called as ‘Golden Hour’ in medical parlance. Aimed at providing quality emergency care, Vile-Parle based Nanavati Super Specialty Hospital recently conducted a mock ambulance drive awareness campaign, named as ‘Mujhe Rasta Do’.

The drive was aimed to measure the responsiveness of Mumbai’s drivers in giving way to ambulances in traffic, while also creating awareness about giving way to ambulances so that lives may be saved. 10 ambulances drove to Nanavati Hospital from different locations; the aim was to reach in the shortest possible time.

Said Dr Rajendra Patankar, COO, Nanavati Super Speciality Hospital, “It is well established that the patient’s chances of survival are greatest if they receive care within a short period of time after a severe injury. In emergency medicine, the Golden Hour is the time period following traumatic injury – a very small duration but with a high possibility of saving a life on providing prompt medical treatment.”

The drill included 10 different ambulances travelling from different locations across the city to reach Nanavati Hospital within the shortest time span. The initiative commenced from 11 am with all ambulances travelling from different locations without patients, but with the siren on. “Other vehicles did not make way for the ambulance to pass by, despite hearing the siren. This creates immense pressure on us to help the patient reach the hospital on time.

“Many times, the ambulance gets blocked in huge traffic creating delay to get the patient admitted in the emergency care unit. People also tried to drive right behind the ambulance thinking that if they followed it, they would also reach faster. This creates further blocks and difficulties,” said one of the ambulance drivers.

Said Maharashtra Health Minister Dr Deepak Sawant, “The State of Maharashtra has recently created a green corridor for a heart transplant. A green corridor between the hospital in Pune to the airport and another one from Mumbai’s Santacruz airport to Mulund was created at a moment’s notice. There is an urgent need to create an ambulance freeway to address the emergency medical care needs within the shortest period of time. The State Health Ministry will definitely work towards such initiatives with the State Road Transport Department.”

(Picture courtesy www.youtube.com)

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All in one preparation for study abroad

Are you planning to study abroad? Read on to know a few rules for cracking the admissions and moving process.
by Adarsh Khandelwal, Co-founder, Collegify

In recent years, studying abroad has become an increasingly attractive option. While many dream about it, only a few make these dreams a reality.

Planning is the key to the entire process. One can significantly increase his chances of making it to a great university abroad by simply focusing on the right things at the right times. There’s no point of spreading oneself out too thin and resorting to multiple sources at once. You are only likely to be overwhelmed and confused with all that comes toward you. The first thing you need to do is gauge whether a foreign education is for you – academically and otherwise.

Do your research

Talk to students, alumni and possibly professors from the institutions you are considering to acquire an understanding of what you might be getting yourself into. Accordingly, gauge whether you would be interested in pursuing the option further. Next, talk to your parents and make your goals and plans clear to them while explaining to them the details, merits and demerits of the programs. You and your family need to take a hard look at yourselves financially and ascertain whether you will require external financial assistance or not.

Find professional help

Now that you’re firm on studying abroad, you need to strategise. For this, find an educational consultant who understands you and your goals and is committed to helping you realise them. The ideal counsellor will give you a comprehensive understanding of the application process, help you identify the best institutions for you, and assist you with the preparation of a timeline for standardized tests (SATs, GRE, GMAT, LSAT, TOEFL, IELTS, etc.) and essays. Prepare well for the standardised tests but account for time that may be required for a second or third attempt (with high costs, you should look to avoid them as much as possible). Essays are a crucial component of the application and you will need time to write and perfect multiple drafts.

Build your profile

Universities abroad seek holistically developed individuals, so you’re going to need a lot more than just good test scores and recommendations. You will need to start building your profile from a young age by pursuing your strengths and interests. A typical profile includes project work, summer internships, extra-curricular activities and volunteer work. If you already know where you want to go professionally, you could also start networking with individuals in the industry to understand the skill set required to succeed and begin working on developing those skills. This could help you land valuable summer internships in college that could lead to full-time jobs upon graduation.

The application process

Understand the details of the application process very well. Sometimes, colleges have nuanced differences in their application processes that might need to customise your application accordingly.

Help your school/college understand how to draft transcripts and recommendation letter that would portray you in the best possible light. Don’t hesitate to contact admissions committees with doubts. They are always happy to help and might even share information that may not be on their websites. Not just that, you might also gain an edge over competition by creating some recall value for your self in the committee.

Work on your applications in such a way that you have a month’s time to go over all your details and possibly edit some essays as well. Once satisfied with your work, compile all documents and mail them out or submit them online well in advance of the deadline. An early submission of an application gives you a better chance of being interviewed and sharing a side of yourself you were unable to in the applications. Also, if you achieve or do something significant in the period between submission and decisions, make sure you contact the admissions office and update them.

Once the course begins

Don’t be too hard on yourself when it comes to adjusting socially and making friends. Try – as much as possible – to be yourself. The more you try to put up an appearance, the more awkward and different you will appear to others. It’s okay if you’re not dressed like everyone else, or not in the popular clique. Relationships take time to develop and you can’t expect to forge ties like the ones you had with your friends back home within weeks.

Studying abroad is not about the fun, games, glitz and glamour of being in a first-world country. It is a serious life decision. You’re there for a reason – to grow to become an independent and resilient individual and push yourself to discover and realise the potential that may have never known you had. It is a once-in- a-lifetime opportunity offering exciting experiences ranging from learning about new cultures, speaking a new language, making new friends from diverse socio-economic,political and ethnic backgrounds, to discussing issues you might never have considered. With each of them, you can discover a new side of yourself, but it’s down to you to seize every moment.

(Picture courtesy www.youthincmag.com. Image is used for representational purpose only)

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Kharcha paani

The perils of using credit cards

Do you know what ‘spending limit’ means, or that you may be using your credit card wrongly? Know the pitfalls.
by Reyna Mathur

Credit cards are both the boon and bane of the last century. The idea of a credit card is so entrancing, anybody would be tempted to opt for it. After all, they facilitate spending when your finances are low, or provide you with emergency cash when you really need it.

But people are injudicious with their credit card spends. The credit cards themselves are not harmful, but people’s indiscriminate use of them is. Most users are not even aware of what banks mean when they speak of a ‘credit limit’ on their card, wrongly assuming that the term implies that they have that much spending power per payment cycle.

For the uninitiated, the term ‘spending limit’ implies a loan from the bank or financial institution that has issued you the card. It is not an upper limit to which you can spend, but the maximum amount of money the company will allow you to borrow on that card.

Here are some other facts you should be aware of:

Destroy your credit card once you cancel it
Destroy your credit card once you cancel it

– Many credit card companies will have telemarketers call up people and offer credit cards at no joining charges and no extra fees. If you are inclined to make a purchase, go through the card documents carefully. You will discover several hidden costs that are never mentioned during the promotional call. Agree to the purchase only when you are satisfied that you are not being promised things which are not true or non-existent.

– Some companies send credit cards to your residence or office despite you informing them that you don’t want one. This is an illegal activity and you should not allow it. The companies will also say that the card is free. Eventually, even if you don’t use the card, you will be billed for it. When you receive a credit card under such circumstances, call up the customer care number for that company, have the card cancelled and cut the card into four pieces before mailing it back to the company.

– Credit card companies are notorious about money recovery. After a couple of polite reminders, their conduct abruptly changes and verbal abuse begins. If you still fail to clear your dues, they send recovery agents to your office and home to intimidate you.

– The most disastrous thing you can do is overspend on your credit card. Even Rs 10 spent over the pre-set limit can invite huge charges from the card company. Try and stay within your limits, and clear any dues immediately before they start piling up.

– Do not be swayed by the ‘minimum balance’ aspect of your credit card. Most people are tempted to carry forward the balance, which keeps on piling. Before you know it, your finances are in the red and you have a big amount to repay.

– Defaulting on your card payments is a whole different issue. Not only do you have to regroup your resources to pay off the money, it reflects badly on your credit rating as well. This has wider implications when you are trying to get a loan; banks examine your credit history and process or reject your loan application based on how healthy your credit rating is.

(Pictures courtesy www.loanwire.co.ukwww.getoutofdebtoptions.com. Images are used for representational purpose only)

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Kharcha paani

How to start a home-based bags business

Try these simple steps to operate a steady and flourishing bags and purses business from the comfort of your home.
by The Editors | editor@themetrognome.in

Many people are fond of bags, and some are extremely fond of making bags for sale. Changing patterns, the introduction of many new blends of fabrics, offbeat styles all combine to make this a very exciting industry indeed.

Here’s how you can get started on your own ‘bags to riches’ journey:

Research your market. With so many established brands already leading the market in sales and design, you don’t want to end up as just one of many others in the business. You will have to do something different to stand out. For this, you will have to take the time to thoroughly research the market that you wish to target, what are the new innovations and what customers look for in a bag or a purse. This research will help you zero in on your line’s USP.

Do not rush this process, and gather as much information as possible. If needed, speak to a person already in the business to gather more inputs.

Select the right name for your products. The name of the product is everything. It must be quirky, memorable and reflective of your personality. After all, you are going to put a lot of yourself in the product’s design and make, so it should define you. Take sufficient time to think about the name of your proposed line of bags. If it is going to have an ethnic theme, you can experiment with a name from an Indian language that embodies your ethos.

Bag componentsScout around for raw material and labour. You must find a vendor who will supply you with raw material for your venture. Make an arrangement to purchase in bulk at wholesale rates. If you are going to venture into the cloth bags category, tie up with a few local tailors who will sell leftover cloth at nominal rates. For a rexine or leather bag business, you must tie up with a tanning company and fix your rates. In the initial days, and if you are adept at patterns and stitching, you could put the bags together yourself. Ideally, you need to find a low-cost vendor who will do this job for you, and he or she should be located near your home so that you save on transport costs. Your job should be to prepare as many designs as possible, and run them past the person who will stitch the bags. Both of you should be on the same page as regards finish, patterns, and design.

Experiment with design. This is a crucial step, because customers are first attracted by a bag’s design before they start looking at details of stitch and functionality. Try for a completely different, never-seen-before design in the niche you are catering to, while keeping the basics intact. For instance, you might design a radical new line of clutches, but you will still have to provide enough space for a wallet, mobile phone and car keys. Also, if you are designing a range of formal office bags and totes, you cannot have very garish colours and childish designs on the product.

Be meticulous about details. Customers are quick to complain if the zips on your bags break quickly, or if the stitches start coming apart after, or if the Making bags at home for a livingclasps don’t work. The big danger is that negative reviews get around very quickly, and you might lose both current and future customers. Instead, test each prototype yourself. If you don’t like the straps of a certain bag, junk them. If you feel the space you created for coins inside a purse is inadequate, create a whole new compartment for loose change. If a clutch tends to change shape after a while, reinforce its base.

Don’t introduce any new product to the market which has not passed your scrutiny.

Price fairly but lower than the competition. Pricing is crucial and mostly instinctive. The basic way to price is to take into account the cost of material, labour, transport and shipping that you bear for each bag, plus your profit margin. While all other factors cannot be changed, you can take a cut on your margin when you launch, so that your products are priced cheaper than your competition’s. The starting days should be about creating a solid customer base, not making profits. Start a points-based customer loyalty programme or have attractive discounts on bulk purchases. When you get more customers, you can increase the prices once a year and even think of shipping out of the city or country.

(Pictures courtesy www.youtube.comfree-stock-illustration.comwww.seasonedhomemaker.com.)

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Learn

New lens takes the sting out of cataract surgery

Pharma company Abbott has developed a new lens that corrects presbyopia and inferior quality vision problems after cataract removal surgery.
by The Editors | editor@themetrognome.in

The term ‘cataract surgery’ often conjures up scary images of elders and grandparents wearing spectacles, straining to read small text and having trouble with bright lights at night. Cataract surgery is one of the most common surgeries in India, with over 6.2 million procedures done in 2013-14.  The condition is also the leading cause of blindness, according to the National Programme for Control of Blindness (NPCB).

Cataracts require replacing the clouded natural lens in the eye with an intraocular lens (IOL). Intraocular lenses (IOLs) today may correct presbyopia (poor ability to focus on near objects), or offer quality vision only at distinct distances, such as near and far, while vision between these distances may be reduced. With almost a third of the world’s cataract procedures estimated to be occurring in India, and with elders having more active lifestyles, the demand for newer technologies that offer better functional vision and independence from spectacles is increasing.

Intraocular lensHowever, the problems associated with cataract surgery cannot be ignored: patients often complain of experiencing a ‘halo’ around light sources, or a glare in bright lights. This does not allow them to see as clearly as they should. .

Help is now at hand to combat these issues. Yesterday, the pharma company Abbott announced the launch of its revolutionary technology, the TECNIS Symfony® Extended Range of Vision IOL in India, enabling doctors to offer people with cataracts a continuous range of high-quality functional vision for far, intermediate, and near distances, with a reduced incidence of halo and glare, comparable to a standard monofocal lens.

The TECNIS Symfony® IOL is a first-of-its-kind presbyopia-correcting lens designed to reduce the need for spectacles and provide a significant advancement over traditional IOL technologies. The lens is designed to increase the distance over which an object appears in focus across a continuous range of distances, without sacrificing a person’s visual clarity or contrast.

“As people age, the inability to focus and see clearly is a major challenge. Constantly handling glasses can be cumbersome. This new technology offers vision correction for life. Post cataract surgery, patients have reported getting back vision which mimics the vision they had in their youth,” said Dr Ramamurthy, Chairman, The Eye Foundation, Coimbatore.

Studies in Europe and New Zealand have demonstrated significant improvement in visual acuity with this lens, where a majority of people reported being able to perform daily activities without spectacles, at far, intermediate and near distances.

“The people who come to us for cataract surgery are mostly in their 50s and 60s. They still have an active lifestyle, drive regularly, use computers every day and rely on mobile devices. For them, this technology provides better clarity at near, intermediate and far distances, without having to wear spectacles.” said Dr Sri Ganesh, Chairman and MD, Nethradhama Super Speciality Hospital, Bangalore.

(Pictures courtesy Abbott, en.wikipedia.org)

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5 things to consider when getting a new office

We present 5 factors to consider when you get new office space, to create a good working environment for staff.
by Reyna Mathur

Many start-ups don’t have the resources to open shop in swanky locations. At least for the first two years of a start-up’s life, unless it starts doing phenomenal business from the word go, there is no option but to take up a location that suits the owner’s budget. Staff members just have to go with the working space till a bigger, better one is acquired.

Though any person will prefer to work in an upmarket, well-equipped office, many start-ups begin their professional journey as a hole in the wall. However, if the business owners go beyond only economics and look for a space that meets at least the most basic needs of employees, everybody will be happy.

Here are 5 things to consider when getting a new office space.

1.Account for the number of people you are hiring. If the nature of your business is such that staff will have only desk jobs, then you will need more seating space. Some of your staff members may have roving jobs, ie marketing and sales personnel, who will require a desk. However, you can have them share their desks with other staff when they are not at work. If possible, zero in on a space that has seating for at least two extra members in the team, plus a seat for the office boy.

2. Ensure the place has a toilet and water connection. Most offices, especially the ones located on the ground floors of residential buildings do not have water connections, so there will not be a toilet inside the office. Your staff cannot spend the day without a visit to the washroom, and they can suffer health complications because of it. However, if you find that there is simply no scope to put in a toilet in the office, find out what alternate toilet arrangements you can provide the staff. You must consider that if there is no toilet inside your office or a common facility close by, women will be the first ones to refuse to work for you.

Pantry for office3. A pantry is a must. Every office should have a small pantry space, where the staff can brew tea or heat up their lunch or afternoon snacks. If you get an office with a spacious pantry space, your staff will love you for it. People like to share their lunch with each other and sit together and gossip over their afternoon tea, so if there is space to put in a common dining table, it will be a big advantage for your office. However, if there isn’t enough space for a pantry, at least ensure that you create a space for a hot plate, a microwave oven and a storage space for Styrofoam cups, sugar cubes, soup packets, spoons, plates, forks and knives. It can simply be created by segregating a suitable corner with a partition. A small refrigerator is also a bonus.

4. Check all electricity connections. When buying or leasing out an office space, you will need electricity connections for your mains, the air-conditioner, computers, water filters (if there is a water connection), printers, scanners, etc. If there are not enough plug points for all your machinery, you might need to get the space rewired and new points created as per future use. You should also check if the existing connections and fixtures work properly and all lines have been properly earthed. Take a look around to see if there is any existing leakage – if there is, there is a chance of it causing short circuits in the monsoon season. Get it rectified before you move in.

5. Check for security. In today’s times, we have to take care to ensure that our work environments are secure and there is no internal or external threat to the staff. Do not get an office in an area that suffers power outages in the evenings, and look for well-lit access roads leading to the office. Second, inquire what security measures the building has in place for the shops and offices in its premises. An armed security guard who takes down details of all visitors to the office is a bonus. However, if there is no security provided, you can install CCTVs at the entrance door, as well as a live security access door that can be clamped down under five seconds in case of a threat from outside. It is a good idea to install biometric access systems so that only bonafide staff can enter. Also ensure that the front door is fixed with shatter-proof glass panes. Inside the office, you must ensure your employees’ safety and security from theft. If necessary, install a CCTV system to keep a watch on the office floor.

(Pictures courtesy www.alliancevirtualoffices.comwww.tripadvisor.com. Images used for representational purpose only)

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