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Mumbai losing call centre business to Philippines?

Mumbai and other Tier I cities are fast losing the voice and call centre business to Philippines, finds a study.
by The Editors | editor@themetrognome.in

Mumbai has a sizeable number of call centre businesses – or so we think. If a recent study is to be believed, Mumbai, Delhi, Kolkata and Chennai may be losing its BPOs and call centres to Philippines.

“India is currently losing about 70 per cent of all incremental voice and call centre business to competitors like Philippines and Eastern Europe, and unless the domestic BPO (Business Process Outsourcing) industry diversifies the delivery footprint to take advantage of low-cost centers, our competitors will further consolidate their position,” says the study conducted by KPMG and ASSOCHAM. 

“It is estimated that in the ongoing decade, India might lose about $30 billion in terms of foreign exchange earnings to Philippines which has become the top destination for Indian investors, thus the need to reduce costs and make operations leaner is increasingly becoming significant across the BPO industry,” said DS Rawat, Secretary General of ASSOCHAM while releasing the findings of the study.

Reportedly, even a number of Indian firms have also set up substantial operations in Philippines which has a large pool of well-educated, English-speaking, talented and employable graduates (about 30 per cent graduates in Philippines are employable unlike 10 per cent in India where the training consumes considerable amount of time).

“Employees in Philippine’s call centers speak English fluently with a neutral accent, which is what customers look for and that is something missing in Indian accents and that is a prime reason why BPO business is thriving in that country,” said Rawat. “Cultural proximity to the US together with availability of talented manpower are key reasons why BPO companies prefer expanding their operations in Philippines.”

Expansion of non-English BPOs in Tier-2 and Tier-3 centers, which can provide services to the telecom and aviation sectors at low costs, will increasingly play significant role in growth of domestic outsourcing industry, further noted the study.

“Lower attrition rate in smaller towns is a big positive owing to lower recruiting and training costs, while there is comparatively high attrition rate of 30-35 per cent in tier I cities,” said Rawat, quoting from the study. “Besides, even transportation costs for BPO employees and real estate prices in smaller cities are lower as compared to the metros.”

Cities like Ahmedabad, Chandigarh, Coimbatore, Dehradun, Jaipur, Kozhikode, Nagpur, Nashik, Palakkad and others can help meet 50-60 per cent of projected talent requirement of BPO industry over the next five years, the study added. In order to provide the content in local language there is need to address challenges of fonts, poor bandwidth and the sector specific need based services should be offered.

Besides, projects like the National e-governance Plan (NeGP), the Unique Identification Authority of India (UIDAI)  and other government projects are likely to give a fillip to the domestic BPO sector in smaller cities and towns if the industry is able to tap the talent successfully.

The decision to set up BPO centers in Tier 2 and 3 cities requires striking the right balance between all elements and a patient, long-term approach is the key, added the ASSOCHAM-KPMG study.

 (Picture courtesy thehindu.com)

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Enough said

What Khushwant Singh expected of death

The late author had very stark views about death, and had initially wanted a burial next to a peepul tree.
Humra Quraishiby Humra Quraishi

When my father passed away in the winter of 1995, it took me almost six months to recover from the emotional trauma of it all. Now that my dear friend and mentor Khushwant Singh is dead, I really don’t know how long it will take me to recover.

I keep thinking of his words, his stark views on life and death, and everything in between. His views on death were somewhat disconcerting. He would say, “We do not talk of death in our homes, with our families, our children…it is regarded as tasteless, ill-mannered and depressing. This is the wrong way to look at an essential fact of life, which makes no exceptions. I see death as nothing to be worried or scared about. In fact, I believe in the Jain philosophy that death ought to be celebrated. When the time comes to go, go like a man without any regret or grievance against anyone.”

Allama Iqbal expressed this same sentiment beautifully in a couplet: ‘You ask me about the signs of a man of faith / when death comes to him, he has a smile on his lips.’

Khushwant would readily admit that he thought of death often. “I don’t know the answers,” he would say. “I don’t believe in the Hindu rebirth and reincarnation theories. As far as I’m concerned, I accept the finality of death. We do not know what happens to us when we die. We must bear in mind that death is inevitable, be prepared for it.

khushwant singh “Often I tell bade miyan (God) the He has to wait for me as I still have work to complete. Yes, I do fear being incapacitated by old age, by high blood pressure, prostrate problems, deafness, loss of vision. What I dread is this thought: what if I go blind or stone deaf or have a stroke? If that happens, I’d rather die…”

Not content to write his own epitaph, Khushwant had also written his own obit in 1943 – this was later published in a collection of short stories titled Posthumous. It read, “I am in bed with a fever. It is not serious. In fact, it is not serious at all, as I have been left alone to look after myself. I wonder what will happen if the temperature suddenly shoots up and I die. That would be really hard on my friend.

“Perhaps, The Tribune would mention it in its front page with a small photograph. The headline would read, ‘Sardar Khushwant Singh dead’. And then in smaller print, ‘We regret to announce the sudden death of Sardar Khushwant Singh at 6 pm last evening. He leaves behind a young widow, two infant children and a large number of friends and admirers to mourn his loss. Amongst those who called at the late sardar’s residence were the PA to his Chief Justice, several ministers and Judges of the High Court…’”

He was also very keen on a burial, wanting to be buried in a corner of a graveyard with a peepul tree next to the grave site. “A burial, because you give back to the Earth what you have taken from it,” he often explained. “Now it will be an electric crematorium. I had requested the management of the Bahai faith if I could be buried. Initially they agreed but then they came up with all sorts of conditions and rules. They had also agreed to my request to be buried in a corner, but later they said my grave would be in the middle of a row and not in a corner. I wasn’t okay with that – though I know once you are dead it makes no difference. They also later said that they would chant some prayers…I couldn’t agree with this because I don’t believe in religion or religious rituals of any kind…”

Humra Quraishi is a senior political journalist based in Gurgaon. She is the author of Kashmir: The Untold Story and co-author of Simply Khushwant.

(Pictures courtesy www.christianmessenger.in, www.outlookindia.com)

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Guest writer

How fair are you being?

Come summer, and we are deluged with ads for skin whitening products. When will the ‘Fair is beautiful’ idea die?
by Ritika Bhandari Parekh

There are some speeches that touch a chord and bring a perspective on unsaid things. Oscar winner Lupita Nyong’o gave one such inspirational speech that celebrates her pride in being a ‘coloured’ personality.

Before winning the 2014 Academy Award for the Best Supporting Actress in 12 Years a Slave this year, 31-year old Lupita Nyong’o immortalised her stature by reading a letter written to her by a dark-skinned girl. At the seventh annual Black Women in Hollywood Luncheon hosted by Essence magazine, Nyong’o not only won the Best Breakthrough Performance award but also a lot of hearts for revealing that her skin kept her away from feeling the word called ‘beautiful’.

In her acceptance speech, she read the letter highlighting the insecurities felt by a girl on being a black. The video went viral on social media sites with everyone applauding Nyong’o for raising the topic of commercialisation of fair skin.

 

So why raise this issue now?

fairness creamsWith the summer descending on us and sunscreen lotions being stocked in practically every home, I was reminded of how as Indians we too, love our fair and lovely beauties on and off-screen. Forget being racist to North-East Indians, the mere hint of a darker shade in skin brings about a different being in us. Talent aside, television advertisements say that a fair-skinned man can crack an interview and stump his bosses in minutes by just being the colour that he is.

Sit for 30 minutes in front of the idiot box and you’ll realise that our love for whitening spreads from the detergent to the deodorant. Fair underarms, fair face, fair hands, legs and much more – it isn’t fair to leave any body part with a hint of dark skin. Now take a look at yourself – how many beauty products do you use on a daily basis, or even occasionally? At least two products, if not more will be a whitening cosmetic product, right? From a daily ‘Light’ moisturising cream to an ‘Extra Whitening’ body lotion, the aura of fair skin engulfs us like nothing else.

A study says that products which claim to lighten, whiten and brighten our skin do nothing more than thinning out the epidermis layer. This thinning of skin is carcinogenic in Nandita Dasnature. But while we’re probably not looking at the medical side-effects of these products, at least a few of us are hitting back at the ‘Fair is beautiful’ line of thought. It is heartening to see that actress Nandita Das has started her ‘Stay Unfair, Stay Beautiful’ and ‘Dark is Beautiful’ campaign against fair skin commercials.

But more than the Youtube likes, it is our perception that needs to change. If we ditch the so-called whitening products, refuse to be seduced by fair skin and bring about a sense of respect and equality despite our skin colour, it will be the making of a happier society. So wear that shade of red lipstick that you always loved, because the ‘right’ colour is in the mind.

As Nyong’o says, “I hope my presence validates your sense of external existence and also get the deeper business of being beautiful inside, because there is no shade in that beauty”. So go ahead and look in the mirror and reaffirm – Life is beautiful and so are you.

(Pictures courtesy defence.pk, www.islandmix.com, economydecoded.com)

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Tech

India gets world’s slimmest smartphone, Elife S5.5

Gionee, a Chinese company, launched the new smartphone yesterday priced at Rs 22,999 and seems bullish on the Indian market.
by Manik Kakra | @Manik_K on Twitter

Gionee has unveiled its brand new smartphone in India. The Elife S5.5, as the name suggests, is just 5.5mm thick, making it arguably the world’s slimmest smartphone.

It boasts a 5-inch (1920×1080) Super AMOLED screen, covered in an all-metal plus glass coating material. Under the hood, there is a MediaTek MT6592 SoC (1.7 GHz octa-core processor and Mali 450 GPU), along with 2 GB of RAM. The phone is powered by 2,300 mAh battery, and has 16 GB of internal storage. On the back, there is a 13 MP snapper (along with an LED flash); while the front has a 5 MP camera.

This Android 4.2 device has Gionee’s own Amigo 2.0 UI on top, and there’s no word on when the phone will get updated to 4.3 or 4.4. Connectivity-wise, there is Bluetooth 4.0 (LE), 3G, 3.5 mm headset jack, microUSb 2.0, USB OTG, and WiFi.

Gionee, another recent Chinese player in the Indian market seems to be bullish on the Indian market. It expects to ship around 6 million handsets in India, and has got a long-term target of 10 per cent market share. The company is planning to invest a lot in service centres in the country and has said to open 750 of them by the end of this year.

The phone will be available for sale starting from April 27, at a price of Rs 22,999. It comes in pink, purple, blue, white and black colour options.

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