Published on November 21st, 2012


Mumbai consumed 200 pc more sugar this Diwali

E-commerce site survey shows Mumbai bought up to 7 kg of sugar and stayed in more during the festive season.

Mumbai may have tried to have a quieter Diwali this year, but by no means did it have a healthier one, at least if we go by survey findings from e-commerce and shopping site EkStop.com. The site conducted a survey on its customer base (6,000+ sample size), which showed that Mumbai did not shy away from the season’s excesses.

The survey findings from the company are:

Home cleaning: ‘Cleaning out our homes is probably top priority before the festive season but in classic Mumbai style, we think of this about five minutes before we should be starting our cleaning! In the 10 days prior to Diwali, EkStop.com saw a massive 60 per cent jump in sales of cleaning agents such as Lizol, Harpic, Colin etc.’

Mumbai stayed in longer: ‘Delivery requests for time slots 12pm to 2pm and 5pm to 7pm increased by 30 per cent, compared to the usual 9 am to 11am and 8 pm to 10pm slots that working professionals tend to prefer.’

Sugar highs: ‘Mumbai’s sugar consumption spiked by a staggering 200 per cent from an average purchase of 2.5 kg to 7.5 kg this Diwali. This was coupled with a 60-80 per cent increase in besan and maida purchases.’

Eating healthy, too: ‘There was a 30 per cent spike in sales of healthy foods and snacks. EkStop’s ratio of Coke to Diet Coke sales is 15:1 in a typical month. This festive season, that ratio changed to 15:3.’

Bargain hunters: There was a 30 per cent increase in site traffic on EkStop.com during special discount periods. A Rs 29/kg sugar deal and a ‘Buy 1 Get 1’ promotions on certain products were a hit.

Gift packs: ‘On an average, Mumbaikars purchased four gift packs in the 10 days running up to Diwali.’

(Picture courtesy www.thehindu.com)

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