Published on July 19th, 2013


Dilip Kumar was a pickle, too

Today’s film stars endorse several products at once. But dig through advertisement archives and you’ll find the most unexpected faces.
by The Editors |

Advertisements and endorsements are part of a larger game involving a celebrity’s popularity and general attractiveness. The more popular the star, the higher the number of endorsements.

If you thought yesteryear actors didn’t endorse brands, you thought wrong. A lot of Hindi cinema’s popular, and sometimes, unexpected faces endorsed a range of products, from hair cream and cigarettes, from beauty soaps to even pickles! While Ashok Kumar endorsed a suitings brand, perpetually-in-the-dumps Nirupa Roy was once a face for a beauty soap.

But enough talk. Enjoy our slideshow of 15 vintage Bollywood endorsements.


(Pictures courtesy,,,,,,

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