Kharcha paani

Published on October 17th, 2015

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5 reasons to shop online

With a credit card and access to the right websites, online shopping is the smartest way to save time, effort.
by Dipen Tewari

What would you rather do – make your tired way to the shopping mall to pick out a dress by a reputed brand, or save time and pick the same dress online? As our spending power increases and more and more people get connected to e-commerce, shopping online for a variety of products is becoming the norm, rather than an exception.

Earlier, people were cautious about sharing their credit or debit card information on the Internet. However, with sites enhancing their payment gateway security, shoppers slowly started buying such items as books, perfumes and movies online. Slowly, as sites started offering photographic views of such categories like clothes, shoes and bags, people ventured into buying even these items online. Now we have reached a stage where shoppers are buying expensive diamond jewellery, home appliances, and even furniture online.

If you’re still one of those people who are not shopping online, here’s why you need to check out this option:

Save time. Let’s face it, most of us really don’t have the time to trudge to the nearest mall or department store to check out the sale for a brand that’s been advertising in the papers. We can’t say when we will be done with work, and after facing the long day in the office, how many of us are really in the mood to shop? Instead of checking out products in a physical store, we can save a lot of time by checking out the same merchandise online, comparing the best prices and placing our orders. It’s often that simple, and you save yourself a lot of precious time.

Save the effort. Bibliophiles buy books by the dozen at times, and after browsing for the correct titles and buying the books, they have to cart the heavy purchases home by themselves. Or, there may be people who are scouting for an attractive dining table and who are haggling with the store owner over the transportation costs of their new furniture. Both these categories of shoppers can benefit from shopping online. Not only do many e-commerce portals offer different views of such product categories as clothes, shoes, bags, furniture, even crockery and household utensil sets, they also ship the merchandise to your doorstep for free. It’s really not worth the effort to go to the shops to buy what is so easily available for sale on the Internet.

Save money. Shopping sites like Flipkart have regular discount days every week, if not finite sale periods where customers get very heavy discounts on products. By merely sitting at your workstation or scrolling on your mobile, you can shop on the go for a wide range of needs, compare your spends and make the best purchases. Most reputed portals these days also have tie-ups with banks for cash back offers on selected categories and brands, or on all purchases. Ultimately, you end up saving quite a lot of money with no extra associated costs of travel borne by you.

Change what you don’t like sitting at home. Most e-commerce sites in India offer a ’30-day return’ option for purchases, even for such items as clothing and bags that you may have used during this time. As long as the product is not being returned to the company in a mangled condition, it is taken back with either a full or partial refund (depending on company policy on returns, condition of the product and reasons for returning). This normally happens with categories such as shoes and clothes, where people can mistakenly pick the wrong size or colour; however, jewellery companies such as Caratlane also take back sold merchandise. The best part is, just as the product is delivered to your doorstep, so is it picked up from your home, thus making the entire process convenient for you.

The entire shopping universe at one go. Sure, a mall offers you the widest possible range of products in one spot, but no mall in the world can stock all the brands and services that you require. This is where online shopping portals do the trick – on one gadget, you can access every possible product category, the corresponding brand selling the product, the price range for it and the delivery system. What’s more, these days there are sites that even compare the prices and products across a spectrum of other e-commerce sites, so the shopper is not confused by the wide array of options.

(Picture courtesy www.kgns.tv. Image is used for representational purpose only)

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