Published on February 5th, 2013


Kashmiri MBA students create mock tourism company

CII event counselled Kashmiri MBA students on tourism and its career opportunities, at an event held in the city yesterday.

Today, the Confederation of Indian Industries (CII) held the event ‘Udaan’ in association with Godrej, to address MBA students from Kashmir. The subject of the seminar was ‘Tourism, its scope and the career opportunities if offers’. This is an annual six-week programme.

The session was presided over by co-founder and director of Ecomantra, Ravi Goel. He was among 12 other speakers chosen to address the students, and he has taken the last three batches of ‘Udaan’. This particular batch had 36 MBA students (21 boys and 15 girls) from two top universities in Kashmir.

“It has been a very engaging two-hour session with the students. It was a pleasure sharing ideas with such bright students from Kashmir; I have always found them very committed and sincere. We are very impressed by Udaan’s initiative in creating a real learning experience for these students. (As part of the interaction), I made the new batch start a tourism company from scratch. Some of them came up with very good ideas and I was surprised by the quality of concepts they had. These kids were very, very good,” Ravi said later.

The interactive session required the students to create a tourism business plan based on concepts of demand and supply, dynamic pricing, etc. Earlier sessions had dealt with tourism and how Kashmir can do things differently, the idea of experiential tourism as against mainstream tourism, among others.

Udaan was a programme initiated to integrate Kashmir and its youth in the mainstream economy of India. It was conceptualised to address unemployment in Jammu and Kashmir and was launched by Union Home Minister P Chidambaram in 2010.

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